Keeping communities safe and informed

As global and national health authorities work to respond to the Coronavirus pandemic, we worked to connect people with authoritative information from regional and local health organizations including, The Ministry of Public Health, and the Thai Health Promotion Foundation, to limit the spread of misinformation and harmful content about the virus. We also shared aggregated and anonymized mobility data and high-resolution population density Maps with researchers to assist them in developing their understanding of the spread of the disease. Learn more in the Facebook COVID-19 Information Centre.

We have connected 2+ billion people to authoritative COVID-19 information worldwide. As COVID-19 vaccines become available, we are helping people learn more about them and find out when and where they can get vaccinated through our family of apps. In Thailand, we partnered with the Thai Health Promotion Foundation and the Department of Disease Control (DDC) under the Ministry of Public Health (MOPH) to connect, drive and engage with people. In partnership with the local health authorities and solutions partner Hbot we have also recently launched the ‘Chat Sure’ Bot for Messenger, a service chatbot available to provide Thais quicker access to credible health information related to the COVID-19 pandemic; including up-to-date resources, daily situation updates, health tips, and further vaccine information with instant replies provided through the Messenger experience.

For more details regarding the new ThaiHealth ‘Chat Sure’ Bot for Messenger please visit: or go to 'Chat Sure' at

Learn more Meta supporting COVID-19 response and vaccination efforts

Combating COVID-19 misinformation

Connecting people to credible information is only half the challenge. Stopping the spread of misinformation and harmful content about COVID-19 on our apps is also critically important. We work with 60+ fact-checking organizations to review and rate content in 50+ languages around the world. We’ve removed 12+ million pieces of content containing misinformation that could lead to imminent physical harm from Facebook and Instagram. We are also continuing to expand our efforts to address COVID-19 vaccine misinformation globally by adding labels to Facebook and Instagram posts that discuss the vaccines. These labels contain credible information about the safety of COVID-19 vaccines from the World Health Organization.

Learn more.

We also partnered with local authorities and NGOs across the Asia Pacific region to equip people with the skills to spot vaccine misinformation. On World Health Day 2021, we launched a COVID-19 public education campaign across 21 countries in APAC, including Thailand. The campaign aims to equip people with the skills to spot misinformation related to COVID-19 vaccines. It also bolsters our efforts to counter COVID-19 vaccine misinformation on our platforms. The tips are available in 24 languages.

Click here to learn more.

The COVID-19 World Symptom Survey is a partnership between Meta and other academic institutions. It is run in 200+ countries and territories in 55+ languages. A representative sample of Facebook users is invited daily to report on topics including, COVID-19 symptoms, mask usage and other preventive behaviors, vaccine acceptance, and barriers/drivers of vaccine hesitancy, mental health, and financial constraints. This survey was designed to uphold privacy from the start. All survey responses are collected by our academic partners and Meta does not receive any individual survey responses

A public visualization on the vaccine acceptance rates in Thailand is available here.

#ReportItDontShareIt Campaign to Combat Child Exploitation Online

As part of Meta's ongoing efforts to prevent and eradicate sexual exploitation and abuse of children online, together with our partners across the Asia-Pacific, we launched a public safety campaign against Child Sexual Abuse Material (CSAM) in 10 countries including Thailand. The campaign aims to raise awareness on how the public can help prevent the revictimization of affected children by reporting CSAM content to Meta and law enforcement, and avoid sharing this malicious content.

For Thailand, we partnered with The HUG Project to launch a campaign called, Report It. Don’t Share It. The initiative helped educate the public about the harmful effects of sharing images or videos of child sexual abuse, and how to report this kind of content to law enforcement and Meta.

Learn more about #ReportItDontShareIt campaign.

Learn more about HUG Project Thailand.

Empowering Women by Enabling Them to Navigate The Online Space Safely

Meta launched a Women’s Safety Hub to centralize safety resources women need when navigating our platform. It includes specific resources for women leaders, journalists, and survivors of abuse. Developed in consultation with non-profit partners around the world and soon-to-be available in 55 languages, the hub offers live safety training sessions hosted in multiple languages as well as on-demand training.

Visit Women’s Safety Hub.

‘Nong Sukjai’ Chatbot Partnership with the Tourism Authority of Thailand

Meta and Tourism Authority of Thailand introduced ‘Nong Sukjai’ Chatbot for travelers wishing to enter and travel within the country.
The 24-hour service helps travelers with frequently-asked-questions on Thailand’s entries, in-country travel regulations, and SHA-certified businesses. The service is available both in Thai and English. Travelers can start a conversation by sending a message to Amazing Thailand’s Facebook page.

Learn more about Chat Now on Facebook & Messenger..

​​Start Chat Now on Facebook & Messenger.

Supporting economic recovery

Small businesses around the world have struggled since the start of the COVID-19 pandemic. Meta became a part of the solution to Thailand’s recession and recovery from COVID-19. Our ‘Meta Boost’ digital marketing skills training program embraces thousands of SMEs from marginalized communities across Thailand. We are continuing our partnership with government and community partners to provide access to online marketing skill training and resources, to help small local businesses build business resilience and use our platform to connect and engage with their customers and increase revenue channel.

Learn more about our 'Meta Boost' training program.

We supported businesses during the pandemic through our Small Business Grants Program by providing financial support and relief to SMEs. We disbursed 40 million Baht of cash and ad credit to 449 Thai SMEs.

Learn More

#UnknownTogether Mental Health Campaign on Facebook and Instagram

We launched #UnknownTogether #เปิดโลกใหม่ในใจคุณ, to address the mental health and well-being of the Thai community. The campaign reached 14M Thai people, garnered 2M post engagements, 21,600 event responses, 4+M video views, and engaged with 73 influencers. #UnknownTogether provides tools and resources for holistic self-care and empowers people to help communities around them. Through the campaign, we provide a carefully curated series of content, information, and resources to promote resiliency, well-being, and empathy. The campaign is led by mental health NGO 'Knowing Mind', social change and creative agency 'LoveFrankie', and the United Nations in Thailand. It brings together a wide array of mental health experts and prominent social media influencers and celebrities to normalize mental health conversations and provide practical resources for the public. The content is co-designed with a network of experts and partners including the Royal Thai Government’s Department of Mental Health.

In season 2, with the aim to continuously normalize, educate and de-stigmatize mental health to increase understanding, support and acceptance of mental health. We are also keen to amplify messages and support services from credible partners by providing knowledge, practical tools and resources for Thais to safeguard their mental health. We established 16 new partnerships with content creators. This includes Thai Health Promotion Foundation (Thai Health); mental health groups and counselling services such as Jai Center and Chula Wellness; and media outlets like The Cloud, Salmon Podcast, The Standard Pop, and Urban Creature. We also hosted #UnknownTogether: Compassion Summit - an online symposium that promotes mental health in Thailand.

Learn more about #UnknownTogether #เปิดโลกใหม่ในใจคุณ and find useful mental health resources.

At Meta, we are committed to providing a platform to help women connect safely and build their communities. We compiled the She Leads guide to assist in creating Groups, assigning Page roles, utilizing moderation and filter tools, and reporting abusive comments. We have also included basic tips to help women grow to their audience and connect on Facebook.

Check the guide both in English and Thai.

We bring together key experts from academia, civil society, NGOs, and local authority, to discuss safety issues including women safety, Child Safety, and Mental health on the Meta platforms

We refer to issues raised by our stakeholders and the community to improve our services and ensure the platform is safe for everyone.

Learn More.

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