Join us on an immersive journey through Thailand!
This virtual route, powered by Augmented Reality (AR) experiences, allows you to explore Thai culture, music, food, festivals and more. Travel from Chiang Mai in the North to Yasothon and Loei in the Northeast, Ayutthaya in the Central region and Phatthalung and Trang in the South.
These AR experiences have been created by Thai AR creators and artists.
Meta is grateful for the support of the Tourism Authority of Thailand, Creative Economy Agency, Thailand Creative & Design Center (TCDC) and our technical partner, Holowisp.
We invite you to visit and experience Rediscover Thailand - an Augmented Reality exhibition, open for all and free of cost.
Date: 2 to 30 November 2022
Venue: Thailand Creative & Design Center (TCDC)
Northern Region
Northeastern Region
Central Region
Southern Region
A VIRTUAL JOURNEY ACROSS THAILAND
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Restart your journey to Rediscover Thailand
Northern Region
Bo Sang Umbrella Village
This AR experience features the Bo Sang Umbrella Village, which is known for housing the famous traditional handcrafted and painted umbrellas and fans.
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Northern Food - Cooking
This game-based effect features delicious and famous Northern food such as Kaeng Om, Northern Thai-style larb, Khao Soi - Northern Thai curry noodles, Sai Aua (Northern Thai spicy sausage) and Kaeng Khae, a curry of northern Thai cuisine. These local dishes are well-loved by locals and tourists.
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Northeastern Region
Rocket Festival (Bang Fai festival)
This AR experience exhibits the culture and traditions of the Northeastern Bang Fai Rocket Festival in Yasothon, known to be held to celebrate the arrival of rain before the planting season.
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Phi Ta Khon mask
This AR experience allows users to create and customize their own Loei's Phi Ta Khon masks from the Phi Ta Khon Festival. The festival is celebrated in the agriculturally driven Dan Sai district, situated in the Loei Province of northeastern Thailand. As part of the festivities, the locals attempt to wake the spirit of the Mun River, Phra Uphakut, believed to be the protector of the town's people.
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Central Region
Wat Chaiwatthanaram
This is a game-based AR experience featuring Wat Chaiwatthanaram, the temple on the West bank of the Chao Phraya River. One of Ayutthaya’s most impressive temples, it was used by the king and other members of the royal family.
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Roti Sai Mai
This AR experience showcases the delicious Roti Sai Mai (cotton candy) of Ayutthaya. It is adapted from roti from the Indian subcontinent and is made by wrapping floss or cotton candy in a sweet roti. This local sweet is loved by the locals.
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Southern Region
Dugong
This AR experience allows you to explore the Southern sea of Trang province and befriend the cute and friendly Dugongs found in this area.
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Nora dance
This AR experience showcases Nora dance; the soul of Southern Thailand. This incorporates high discipline, trance-like music, unique poses with swift hand movements, and exquisite costumes consisting of colorfully beaded dress and a pointed headgear. The dance form has been added to UNESCO's prestigious heritage list.
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Step inside the making of the Rediscover Thailand Augmented Reality experience
MEET THE CREATORS
Pansavuth Khehasukcharoen (Bonnie)
Theme/Technical Focus: Meta Spark for Beginners
With a background in the game development industry, Pansavuth creates interactive visual art based on mathematical formulas and calculations. His techniques create a novel way to perceive the visual experience.
Wanisara Chompoorat (Kitty)
Theme/Technical Focus: Meta Spark for Beginners
Having studied game development and 3D interactive, Kitty has created many stylized 3D characters and environments for an immersive experience in the metaverse. After producing 3D art for games and other trendy digital media, AR is her new territory to explore and express her creativity.
Opas Sang-ue (O)
Theme/Technical Focus: Meta Spark for Storytelling
With a background in both digital art and filmmaking, Opas produces AR Effects with striking visuals and a strong sense of personality. He has a special ability to blend traditional, spooky or funny ideas in surprising ways.
Keetapol Boonprachak (Kee)
Theme/Technical Focus: Meta Spark for Programming
A member of the Meta Spark Partner Network from Thailand and a talented technical developer, Kee has built countless technical tools for the broader Meta Spark community and many successful AR game experiences. His most famous Instagram filter has reached over 1 billion views already.
Sufee Yama (Sue)
Theme/Technical Focus: Meta Spark for Art
Sue is an AR/VR experience designer and creative technologist, specializing in immersive media storytelling. Her works span interactive AR and VR experiences, VR film, animation, 360 video and much more. Sue is also passionate about education and hosts VR/AR storytelling workshops for organizations and universities.
BEHIND THE SCENES
Get to know the stories, inspirations, and all things Meta Spark with our exclusive interviews with the AR creators.
Northern Region
See how Bonnie and Kitty shine the light on Chiang Mai’s traditional treasure, Bo Sang Umbrella Village, through their AR effects.
Northeastern Region
Watch how Opas celebrates the Bun Bang Fai Festival in Yasothon with his AR effect. Also see how he brings the Phi Ta Khon mask alive with a face emotion tracker.
Central Region
Watch how Kee uses advanced 3D modeling in his AR effect to bring alive the historic rune of Wat Chaiwattanaram.
Southern Region
Watch how Sue’s creative AR effect rejuvenates the world heritage Nora dance in Phattalung.
"We believe AR technology will help everyone participate. This leads to greater understanding of the various tourist attractions, such as using AR technology in museums or ancient monuments. For example, at Ayutthaya, tourists can have better knowledge of the city, be more involved, gain better experiences, and want to continue their travels even more."
- Nithi Siprae, Deputy Governor of Digital Tourism Research and Development, The Tourism Authority of Thailand (TAT)
“These AR virtual routes will allow users to experience the destination, even if they did not actually travel. This will not only include the physical space, but also the various people, cultures, and traditions that truly exist."
- Pakawat Korsriphitakkul, Co-Founder, Holowisp
"What is metaverse? In my view, the metaverse is like a virtual layer that everyone can experience on top of our daily lives and experiences. It is not here to replace anything but to add value to it. Imagine someday you’ll be able to go for a walk on new islands, new places in Thailand, and wear glasses that can give directions, help translate and help guide us. AR is the pathway to this future technology. So, we are glad to support Thai AR creators and artists.”
- Michael Bäk, Head of Public Policy, Facebook Thailand from Meta
“I am so excited to be part of this project. It is a great project and I am glad that Meta, TAT, and Holowisp chose people who are behind the scenes in AR production and brought them to the front and center. This is something I hope to see more in the future in Thailand.”
- Sufee Yama, AR creator/artist
“While AR and VR technologies have existed for over a decade, accessibility has been difficult in terms of both hardware and software in the past. But since Facebook or Meta pioneered new technologies, with Meta Spark for example, AR and VR became more accessible.”
- Pansavuth Khehasukcharoen, AR creator/artist
“My inspiration is challenging myself to see how I can use the various tools on the Meta Spark platform to develop new potential creations.”
- Keetapol Boonprachak, AR creator/artist
“The mobile phone is a doorway to anything, anywhere. I’ve seen the Bang-Fai (lantern), Ubon Candle, or Wax Candle festivals since I was a child. I feel that there are many details [in these festivals] that would be interesting as AR experiences, which have been gradually developing throughout the years. I plan to use these ideas to make AR interesting for users.”
- Opas Sang-ue, AR creator/artist
“I enjoy playing games and dream of developing games with others. So I became a 3D modeler because I wanted to create beautiful artwork and visuals in games. Nowadays, I use Meta Spark to create AR experiences”
- Wanisara Chompoorat, AR creator/artist
Meta Spark Technical Partner
Holowisp
Holowisp is a Bangkok-based metaverse creative studio connecting audiences and brands through the use of AR and innovative technologies. With background experiences in computer science, cognitive psychology, social impact and over 5 years in the field of extended reality, the co-founders, Florian and Earth, direct Holowisp with a constant curiosity and passion.
Holowisp works with many global brands (L'Oréal, Samsung, Fender amongst others) and has won multiple Meta awards for its work with Meta Spark.
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